Built by a founder. Made for founders.
AI made video easier to create. It didn't make it easier to know what to create.
I experienced that gap firsthand as the founder of PRNEWS and Medialister. Our businesses needed a steady stream of content for YouTube Shorts, TikTok, and Instagram Reels. Tools like HeyGen and Higgsfield put powerful production capabilities within reach — but having the tools was not the same as having a creative strategy.
What should we say? What would make someone stop scrolling? How do we turn a product benefit into a compelling story? And how do we bring the script, visuals, pacing, and editing together into an ad worth watching?
Those were the questions that led me to build Shotcode.
Shotcode is an AI-powered video production service.
We bring together creative concepts, scripting, AI-generated visuals, and editing so founders don't have to become filmmakers — or manage a collection of disconnected tools — to promote their businesses.
Replace the cost and complexity of traditional shoots with an AI-native workflow — making suitable ad formats 50–100 times less expensive to produce.
But lower production costs are only the beginning. The real opportunity is experimentation.
More ideas. More tests. More chances to find what works.
When every video requires a substantial budget, every creative decision becomes a high-stakes bet. Teams spend more time debating ideas and less time testing them.
We built Shotcode around a different approach: make it practical to produce regularly, explore different angles, and learn from audience response.
- Test a new hook
- Tell a different story
- Show another use case
- Try a different visual direction
Build on what resonates and move on from what doesn't.
No one can promise which video will break through. Our goal is to make the search affordable enough to keep going — and give founders more opportunities to find a format that earns attention, drives results, and can pay back the investment in testing.
You bring the business. We bring it to the screen.
Shotcode exists for founders who have something worth promoting but don't have the time, team, or production budget to turn every idea into a video.
We're building the service I needed myself: a creative production partner that helps businesses move from "we should be making more content" to a consistent flow of ads they can put to the test.
Pick your package