The ShotCode blog

Make ads people stop scrolling for.

Notes from the studio on AI video production, editing, ad creatives and how attention actually works.

What Should Your Brand Make Videos About? A Founder’s Guide to Finding Ad Ideas

The hardest part of video ads isn’t production — it’s knowing what to make. Here’s how founders can turn customer problems, objections and reviews into testable ad concepts.

Oct 14, 2026 · 9 min read