AI-Powered Video Creative for DTC and Retail Brands
Your brand needs more than a collection of unrelated videos.
ShotCode helps turn product launches, collections, and campaign priorities into coordinated short-form advertising. We connect creative direction, scripting, AI production, and editing to create variations that stay recognizable as your brand.
Build a Campaign, Not Just Another Asset
A launch may need a collection introduction, product-specific stories, different opening hooks, and versions for different placements.
We plan those deliverables as a connected creative system.
The aim is purposeful variety: different reasons to care, expressed through a consistent brand voice and visual approach.
Creative Support for Your Next Brand Moment
Product Launches
Introduce what is new, explain the relevant benefit, and develop supporting product-focused versions.
Collection Campaigns
Connect several products through a shared concept while giving individual items a clear role.
Seasonal Promotions
Build creative around a genuine buying occasion and your approved offer—not just seasonal decoration.
Ongoing Creative Testing
Develop new angles and variations in response to campaign questions, customer feedback, and previous results.
Keep the Brand Consistent While the Creative Changes
We establish what should stay fixed before exploring variations.
Your brand brief can define typography, colors, tone, product presentation, approved claims, and presenter preferences.
Within those boundaries, we can explore different hooks, situations, demonstrations, and messages without making each video feel like it came from a different company.
A Workflow Built for Marketing Teams
- 1.
Define the Campaign
Agree on the objective, audience, priority products, offer, and required deliverables.
- 2.
Develop the Creative Direction
Review concepts, messaging, and visual references before full production.
- 3.
Produce the Agreed Versions
Combine approved product assets, generated scenes, graphics, narration, and editing.
- 4.
Review as a Coordinated Batch
Provide consolidated feedback, verify product and offer details, and finalize the deliverables.
- 5.
Use Results to Shape the Next Brief
Where campaign feedback is available, use it to identify what deserves refinement, further testing, or a different approach.
Clear Deliverables Across Products and Versions
A campaign package should distinguish:
- Separate creative concepts.
- Variations of an existing concept.
- Product or SKU adaptations.
- Offer and CTA versions.
- Aspect ratios and final exports.
Your proposal defines the scope so file count does not become a substitute for creative substance.
Frequently Asked Questions
Can you follow our existing brand guidelines?+
Yes. We use your guidelines and approved references to establish the creative boundaries before production.
Can you work with our marketing team or agency?+
Yes. We can collaborate around an agreed brief, review process, and division of responsibilities.
Can one campaign cover several products?+
Yes. We first identify the shared campaign idea and the product-specific material each version requires.
Do you also manage advertising campaigns?+
This page describes creative production. Any additional services should be agreed separately, and media spend is separate from production.
Plan a More Connected Creative Batch
Share the campaign, collection, or launch you are preparing. We will help define a coherent set of video concepts and deliverables.